EMC Gestion de Fortune SA is part of the great tradition of Geneva private banking. Indeed, André and Etienne Couturier made their careers in the country’s prestigious private banks before Etienne and his son Michel founded EMC in 1982. The current partners also come from establishments based in Geneva, shaped by this approach to the financial professions, consisting in establishing privileged relationships with clients in order to manage their assets as closely as possible to their investment objectives. The Geneva private banking was born from the association of individuals who pooled their skills but also, as a guarantee, their personal assets by becoming jointly and severally responsible for the commitments made by the bank. Although this legal structure is gradually disappearing, the partners of EMC Gestion de Fortune remain imbued with this concept of the profession of private banker.